Our Mission

To expose all golfers to quality designed golf courses and facilities.

The chase to having perfect green grass isn't always the main priority.

Playability is the main priority. Making it fun and interesting, so everyone can enjoy. Put your most prized asset and product first.

Find ways to get people to the facility. Not everyone that comes has to play, but find ways to keep them entertained.

Unique parts of the facility that get everyone involved. Location of assets is important to keep people together.

"I repeat: the value of a golf course is measured by the mental labour put into it, and not by the manual labour and materials" - Alister Mackenzie

We have a Vision that separates us from the rest. We want to make golfers and golf facilities aware of this vision that golf does not have to be expensive to be great. Creative, thoughtful golf course designs for facilities that put the people first is what it is all about. Everyday recreational golfers are missing out on how creative, interesting, and fun this game can really be, while others get to live that.

Currently...

Everything is being run by Colby Norton, with helpful contributions for articles by others. This website, for now, is to showcase the work I have been doing.
Sharing our vision through articles, projects, case studies, research, social media and designs.
Working on what is next, and what can be possible through new ideas. Reach out if you have any! Email

Our Future

Show golfers and golf courses if action is taken, they can enhance the golfers experience with thoughtful ideas and not a lot of spending. We would like to be a part of this and listen to stories, and help raise money.
Show the golfing world new ideas of what entertaining golf facilities can look like while keeping the spirit of the game intact through culture and golf course design.
The dream is to own and have our own facility based on our vision.

The Problems We Want to Solve

"The history of most golf courses is that a committee is appointed, they make mistakes, and just as they are beginning to learn by these mistakes they resign office and are replaced by others who make still greater mistakes, and so it goes on." -Alister Mackenzie

It is up to the golf community and golf courses to make the change of giving recreational golfers quality golf courses. We want to drive this change and show that it doesn't take a lot of money to accomplish this, just thoughtful mental labor. There can be action taken.
Show passionate golfers that they don't have to keep playing boring golf courses and we want to help that change.
We want to be a social hub and spot for golfers to go to that are missing out on quality golf experiences. We want to show them they don't have to spend a lot of money to play a quality course, and there can be action taken.
Having a tough time finding out what to do with a property? We are here to help with our ideas and vision to gain attraction for your facility based on the market and several other factors.
Make golfers aware of their unrealistic and expensive expectations through our website and social media.
We will help golf course facilities make the tough decisions so they don't have to.

About Me

Colby Norton

23 Years Old

Seeing all my high school friends grow up to enjoy the game of golf after years of neglect, I was able to eventually enjoy the game with them at local public courses. Playing division 1 golf outside of New York City, I was exposed to numerous historically designed golf courses that were accessible only for the very few. It then pondered on me; why can't my friends who seem to love this game so much, be able to play the game on similar playing grounds?

The playing conditions don't have to be perfect like the expensive private clubs, but my buddies should still be able to be exposed to quality and bold golf course design with thoughtful mental labor put into it like those of the golden age. Instead, they can only play boring, flat, repetitive, and uninteresting designs, where I have joined them for rounds numerous times. That is why I started Natural Lines Golf.

When I entered high school, I had a desire to find a way to create my own golf courses. I started creating them on video game platforms like The Golf Club and PGA Tour 2k.

Now as an Assistant Golf Professional, I try to seek out golf courses that keen my interests in playability, and get surprised everyday by how many golf courses have so much potential, but waste their money on lousy investments outside of the playability of the golf course. Working in the industry exposed me to how the business of a golf course is run and what most golfers expectations are.

My goal is to share my vision. To show the golf community that they can play great quality designed golf courses with golden age features and make the game much more interesting, fun, and playable. To also make golfers aware of their expectations and that the game doesn't have to be expensive for there to be a great experience. If you have a product, and put your money into that main product with the golfers in mind, the people will come.

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